Send bulk SMS to 227 countries from $0.0021 per SMS

What is a bulk SMS service?

A bulk SMS service sends the same message, or a message with each recipient's name, to many people in a single job. What would take hours sending one by one from a phone takes minutes on the web or through the SMS API. The TODAY SMS bulk SMS service delivers to 227 countries over international carrier routes and publishes the price per SMS for each country.

The biggest strength of SMS is that it needs no app and opens right away on almost any phone. That is why it is still widely used for messages that must be read, such as verification codes, order and shipping alerts, booking confirmations and payment notices. It reaches customers who do not use messenger apps and works even where the internet is weak.

How does sending SMS online work?

Sending SMS online takes three steps. First, add recipient numbers. Paste numbers or upload a CSV file and we sort them by country code and show duplicates and badly formatted numbers separately. Next, write your message, and the character count, parts and cost per country are worked out instantly. Finally, send now or schedule it.

When you send, the total cost is held from your balance and messages are passed to the route for each country. When carriers report back, the delivery report shows sent, delivered or failed for each recipient. Parts that end in failure are refunded to your balance, so you never pay for messages that did not arrive.

You can do the same with the SMS API. Send up to 1,000 recipients and your message in a single request from your service, get back a message ID and check the status with it. The API key and balance are the same as for receiving verification codes, so one account runs both receiving and sending.

How many characters fit in one SMS?

The length of one SMS depends on the characters you use. With only English letters, numbers and basic symbols, GSM-7 encoding fits up to 160 characters in one SMS. If even one Korean, Japanese, Chinese or Arabic character or emoji is included, it switches to Unicode (UCS-2) and fits up to 70 characters in one SMS.

Longer messages are sent in several parts and joined back into one message on the receiving phone. Split messages carry joining information, so each part holds up to 153 GSM-7 or 67 Unicode characters. For example, 300 English characters count as 2 parts, and 100 Korean characters count as 2 parts. Enter your text in the calculator above to see the number of parts right away.

Keeping costs down is simple. For customers abroad, write in English within 160 characters, use short links and include only what is needed. Some symbols, such as curly and square brackets and the euro sign, count as two characters even in GSM-7.

How much does it cost to send SMS abroad?

The cost of sending SMS abroad depends on the destination country and the number of parts. TODAY SMS publishes the price per SMS for every country, and the cheapest country starts at $0.0021 per SMS. The US is $0.0042 per SMS, the UK $0.0066 and India $0.0131. You can see every country's price in a table on the SMS prices by country page.

Total cost is recipients x parts per message x price per SMS. Sending a one-part English SMS to 1,000 people in the US costs 1,000 x 1 x $0.0042, and if the same message in Korean becomes 2 parts, it doubles. There is no monthly fee, sign-up fee or sender number fee, and only what you send is taken from your balance.

Can I schedule bulk SMS?

Yes, you can schedule bulk SMS. Pick a date and time on the sending screen and it goes out at that moment in your device's time zone. When sending to countries in other time zones, it is best to schedule for hours when recipients are awake.

You can cancel a scheduled send from the list any time before it goes out. The amount held when you scheduled it stays in your balance if you cancel. When you send the same message to several countries, you can also schedule each country separately at a different time.

How do I upload recipients with a CSV?

Save the column with the numbers in Excel or Google Sheets as a CSV and upload it. A header row is fine, and we find the number column automatically. Numbers are most accurate in international format with the country code (+1 415 555 0100, +44 7700 900123). Spaces, brackets and hyphens are removed automatically.

After uploading, we first show the number of valid, duplicate and badly formatted numbers. Only valid numbers are sent, and you can download the invalid ones to fix them. You can upload up to 10,000 recipients at a time. For more, split them into several sends or use the API.

Can I pay for SMS with USDT?

Yes. Your TODAY SMS balance is topped up in a secure PayGate (paygate.cx) checkout with 12 crypto methods including USDT, USDC and BTC, from $25 to $5,000 per payment. Once the top-up is confirmed it is added to your balance, and a first top-up of $40 or more comes with a one-time bonus.

Your balance works for both receiving verification codes and sending SMS. Your balance never expires. Amounts for failed messages and cancelled scheduled sends also come back to this balance.

What rules should I follow when sending SMS?

Send SMS only to numbers whose owners have agreed to receive them, such as numbers collected at sign-up or checkout and lists of people who opted in. In promotional SMS, state who is sending and include a way to opt out. Each country has its own rules on when promotional SMS can be sent and how they must be labeled, so check the rules of the destination country first.

Voice phishing, messages that impersonate others, ads for illegal products and mass ads without consent cannot be sent. If such sending is found, we can stop the sending and close the account. Full details are in the Terms of Service.